Why We Undervalue What We See Every Day (And How It Costs Us Growth).
The Invisible Genius Among Us. We can agree that it is not easy to believe in something that is said to be working when said by those we don't know. Strangers can sometimes feel like experts simply because they are unknown to us. Their distance creates a sense of credibility. What is funny again is that we so often ignore ideas that genuinely work when they come from people we see every day. Familiarity, instead of building trust, can blind us to value. A friend of mine once experienced this in a way that left me thinking deeply about how we treat the people around us. He wrote a strategic book filled with unique solutions for colleges with ideas that could transform their approach to life if only they had supported him by buying it. But they ignored it. They dismissed him, perhaps because they had seen him every day as a colleague and couldn’t imagine that he had the brilliance to create something exceptional. A few years later,the world began to recognize the value in his wo...